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We updated this article in June 2023 to add more information about each featured product, based on extensive research done by our team.
If your teeth are looking a little closer to yellow than pearl, it’s time to consider adding the best whitening toothpaste to your dental hygiene routine. After all, when it comes to teeth whitening products that actually work, these specially formulated kinds of toothpaste are some of the most tried and true options on the market.
“A whitening toothpaste is formulated with agents like peroxide or carbamide peroxide, to remove physical surface stains and sort of open up the enamel matrix of the tooth,” says Matthew Messina D.D.S., clinic director of Ohio State Upper Arlington Dentistry and spokesperson for the American Dental Association (ADA).
Meet the experts: Matthew Messina D.D.S., clinic director of Ohio State Upper Arlington Dentistry, Emanuel Layliev D.D.S., director of the New York Center for Cosmetic Dentistry, and Wesam Shafee D.M.D., aesthetic dentist.
“Over time, colors and stains from food and beverages build up in the enamel, so whitening toothpaste work to lift away stains without causing any damage to the structure of the tooth,” Messina explains. But, whitening toothpaste generally contains agents that are harsher on the teeth, notes Emanuel Layliev D.D.S., director of the New York Center for Cosmetic Dentistry, which can make them not great for those with sensitive teeth. So, when shopping for whitening toothpaste, it’s best to check for a safety seal and consult your dentist.
Our top picks
1
BEST OVERALL whitening toothpaste
Colgate Optic White Renewal Toothpaste
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2
BEST whitening toothpaste FOR SENSITIVE TEETH
Sensodyne Repair and Protect Whitening Toothpaste
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3
CUSTOMER FAVORITE whitening toothpaste
hello Naturally Whitening Fluoride Toothpaste
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4
Best whitening toothpaste That Protects Against Cavities
Colgate Optic White Advanced Whitening Toothpaste
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5
Best gentle whitening toothpaste
Supersmile Professional Teeth Whitening Toothpaste
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6
best whitening toothpaste for gum health
Crest Pro-Health Whitening Gel Toothpaste
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7
BEST Flavor Whitening Toothpaste
Burt’s Bees Purely White Toothpaste
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8
best whitening toothpaste for cavity protection
Opalescence Whitening Toothpaste
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9
best fluoride-free whitening toothpaste
Dentisse Natural Reflection Whitening Toothpaste
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10
best whitening toothpaste with baking soda
JĀSÖN Powersmile Whitening Toothpaste
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It’s time to find the best one for you! Ahead, the best whitening toothpaste that will help you get a whiter, brighter smile in no time. We’re even sharing options for sensitive teeth, fluoride-free, and gluten-free.
1
BEST OVERALL whitening toothpaste
Colgate Optic White Renewal Toothpaste
1
BEST OVERALL whitening toothpaste
Colgate Optic White Renewal Toothpaste
Pros
- Uses hydrogen peroxide
- Enamel-safe
- Affordable
Cons
- Some users report tooth sensitivity
“This is a great fluoride-containing whitening paste with 3% hydrogen peroxide, which works to remove extrinsic and intrinsic stains,” says Layliev. The formula works to remove years of stains from coffee and wine, plus it protects against cavities by strengthening the enamel, according to the brand.
| Volume | 3 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Hydrogen peroxide |
2
BEST whitening toothpaste FOR SENSITIVE TEETH
Sensodyne Repair and Protect Whitening Toothpaste
2
BEST whitening toothpaste FOR SENSITIVE TEETH
Sensodyne Repair and Protect Whitening Toothpaste
Pros
- Over 30,000 Ratings on Amazon
- Great for sensitive teeth
- Protects teeth in addition to whitens
Cons
- Some users disliked texture
A brand that received the American Dental Association’s (ADA) seal of acceptance, it comes as little surprise that this toothpaste is a must for those with sensitive teeth. And, with over 33,000 reviews and nearly five stars, Amazon shoppers are backing it as well. It’s free of artificial colors, per the brand, and works to repair and protect teeth with fluoride.
| Size | 3.4 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Flouride |
3
CUSTOMER FAVORITE whitening toothpaste
hello Naturally Whitening Fluoride Toothpaste
3
CUSTOMER FAVORITE whitening toothpaste
hello Naturally Whitening Fluoride Toothpaste
Pros
- Nourishes with coconut oil
- Effectively cleans teeth
- Uses a calcium mineral blend
Cons
- Some users report mouth not feeling super fresh
- Pricey
With a 4.7-star rating and hundreds of rave reviews, we’d be remiss if we didn’t introduce you to this toothpaste. It’s formulated with a calcium mineral blend that naturally whitens the teeth. Customers love its flavor and scent thanks to its farm-grown, peppermint, and tea tree oil which also work to tame bad breath.
| Size | 4.7 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Fluoride |
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4
Best whitening toothpaste That Protects Against Cavities
Colgate Optic White Advanced Whitening Toothpaste
4
Best whitening toothpaste That Protects Against Cavities
Colgate Optic White Advanced Whitening Toothpaste
Pros
- Effectively freshens breath
- Enamel-safe
- Uses hydrogen peroxide
Cons
- Some users report packaging issues
“This is one of my at-home favorites,” says Wesam Shafee D.M.D., aesthetic dentist and founder of Smile Care Dental Group in Paramus, NJ. The ingredients include 2% hydrogen peroxide and fluoride to protect against cavities. Its formula also works to deeply whiten up to four shades lighter, according to the brand.
| Size | 3.2 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Hydrogen peroxide |
5
Best gentle whitening toothpaste
Supersmile Professional Teeth Whitening Toothpaste
5
Best gentle whitening toothpaste
Supersmile Professional Teeth Whitening Toothpaste
Pros
- Gentle formula
- Effectively cleans and freshens breath
- Five-star rating
Cons
- Pricey
“This toothpaste is formulated with peroxide and also contains fluoride, which is great for upkeep,” says Layliev. It also has 2,300 five star ratings, making it a customer favorite on Amazon. The formula includes no harsh abrasives, making it easier to achieve a healthier enamel and whiter smile.
| Size | 4.2 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Calprox and fluoride |
6
best whitening toothpaste for gum health
Crest Pro-Health Whitening Gel Toothpaste
6
best whitening toothpaste for gum health
Crest Pro-Health Whitening Gel Toothpaste
Pros
- Effectively freshens breath
- Editor favorite
- Great flavor
Cons
- Some users disliked the thick consistency
With a 4.7-star rating and hundreds of rave reviews, we couldn’t leave this toothpaste off our list. It’s formulated with fluoride and helps protect against plaque, gingivitis, sensitivity, and cavities. Customers love its flavor and scent thanks to its mint flavor which also works to tame bad breath.
| Size | 4.6 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Fluoride |
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7
BEST Flavor Whitening Toothpaste
Burt’s Bees Purely White Toothpaste
Pros
- Effectively freshens breath
- Gentle formula
- Helps repair enamel
Cons
- Some users dislike runny consistency
Looking for a gentle formula that will show actual results? Look no further than this pick. Formulated with peppermint and essential oils, this toothpaste works to naturally whiten the teeth, while repairing the enamel and freshening the breath.
| Size | 4.7 oz. |
|---|---|
| Flavor | Peppermint |
| Key ingredient | Essential oils |
8
best whitening toothpaste for cavity protection
Opalescence Whitening Toothpaste
8
best whitening toothpaste for cavity protection
Opalescence Whitening Toothpaste
Pros
- Gluten-free
- Great for sensitive teeth
- Helps fight against cavities and tooth decay
Cons
- Pricey
“This gentle, whitening toothpaste doesn’t just remove stains—it also helps in the fight against cavities and tooth decay,” said Victoria Veytsman, D.D.S, of Cosmetic Dental Studios in New York City, in a previous interview with Prevention. If you have temperamental teeth, there’s a special version of the toothpaste that contains potassium nitrate for sensitivity relief.
| Size | 4.7 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Silica |
9
best fluoride-free whitening toothpaste
Dentisse Natural Reflection Whitening Toothpaste
9
best fluoride-free whitening toothpaste
Dentisse Natural Reflection Whitening Toothpaste
Pros
- Gentle formula
- Kaolin and bentonite clay
- Anti-microbial ingredient
Cons
- Pricey
“This is an organic paste with kaolin clay and bentonite clay that work as abrasive ingredients, which aren’t too harsh, and xylitol as an anti-microbial,” says Layliev. “It’s a brand I admire greatly for stain removal without over-abrasion.”
| Size | 5.3 oz. |
|---|---|
| Flavor | Mint |
| Key ingredient | Kaolin and bentonite Clays |
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10
best whitening toothpaste with baking soda
JĀSÖN Powersmile Whitening Toothpaste
10
best whitening toothpaste with baking soda
JĀSÖN Powersmile Whitening Toothpaste
Pros
- Gentle formula
- Gluten-free
- Uses baking soda
Cons
- Some users dislike the taste
If you prefer whitening toothpaste, make sure it doesn’t contain any harsh abrasives or irritating chemicals. “Otherwise, you lose healthy enamel, which can make your teeth yellower and possibly more sensitive in the long run,” said Hugh Flax, D.D.S, of Flax Dental in Atlanta, in a previous interview with Prevention. This toothpaste contains gentle ingredients like bamboo powder and baking soda to prevent tartar buildup while whitening and brightening your teeth.
| Size | 6 oz. |
|---|---|
| Flavor | Peppermint |
| Key ingredient | Baking soda |
How to choose the best whitening toothpaste
When it comes to picking the best toothpaste, there are a few things to keep in mind. Since whitening toothpaste generally contains agents that are harsher on the teeth, it’s best to check with your dentist first to find a formula that’s right for you. “If you have sensitive teeth, choose an alternative paste that doesn’t contain tartar control, which could be over-abrasive,” advises Layliev.
When shopping for whitening toothpaste, it’s best to check for a safety seal. “I always suggest checking for the ADA seal of acceptance on oral health care products, especially with toothpaste,” says Messina. “The seal indicates that the product has been independently tested and shown to be safe and effective when used as directed.”
Is there a toothpaste that really whitens teeth?
In short, yes. Ingredients like peroxide or carbamide peroxide remove physical surface stains and sort of open up the enamel matrix of the tooth, as Messina noted above. So look for these type of abrasive ingredients when searching for a whitening toothpaste for your best bet at a brighter smile.
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How can you get rid of yellow teeth?
You can get rid of the yellow tinge on your teeth by improving your overall oral hygiene while also incorporating special whitening products, like toothpastes and teeth whitening pens. Inconsistent brushing and flossing can contribute to increased plaque on your teeth, causing a yellow appearance from bacteria, Katia Friedman, D.D.S., of the Friedman Dental Group previously explained in conversation about yellow teeth mistakes. Avoiding certain drinks like coffee can also help bolster enamel to avoid stains. Thankfully, establishing a good home-care regimen along with regular dental cleanings can help make teeth whiter and healthier.
How can I make my teeth white fast?
To whiten your teeth as quickly as possible, try adding a dentist-approved whitening toothpaste formulated with peroxide to a comprehensive dental hygiene routine that includes regular flossing and mouthwash use. Or, opt for other teeth-whitening products like strips or gels.
How we chose the best whitening toothpaste
We consulted Matthew Messina D.D.S., clinic director of Ohio State Upper Arlington Dentistry and spokesperson for the American Dental Association (ADA); Emanuel Layliev D.D.S., director of the New York Center for Cosmetic Dentistry; Wesam Shafee D.M.D., aesthetic dentist and founder of Smile Care Dental Group in Paramus, NJ, as well as combed through hundreds of customer reviews to find the best whitening toothpaste.
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Why trust us
For more than 70 years, Prevention has been a leading provider of trustworthy health information, empowering readers with practical strategies to improve their physical, mental, and emotional well-being. Our editors interview medical experts to help guide our health-focused product selections. Prevention also examines hundreds of reviews—and often conducts personal testing done by our staff—to help you make informed decisions.
Shauna Beni
Shauna Beni is the Associate Commerce Editor at Prevention. An NYC native and beauty product lover, Shauna has written for Beauty Magazine, Condé Nast Traveler, and ABC News. She enjoys testing out new beauty products, watching makeup tutorials on Youtube, and binge-watching her favorite shows on Netflix. When she’s not writing, you can find her taking Zumba classes at Crunch, trying out natural curly hairstyles, and giving her friends advice on what makeup and haircare products they should buy. Follow her on Instagram @Beni127.
Shannen Zitz
Assistant Editor
Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
